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The anti-fast fashion campaign with Fame and Partners

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It’s crazy how as consumers we have come to expect fast, cheap and trendy fashion. We have been trained to shop often and to consistently succumb to new trends,  of which at the retail level are nothing more than a marketing ploy to keep us in the fast shopping cycle. I have realised that purchasing a bunch of cheap clothing and constantly updating my wardrobe simply isn’t fufilling anymore. I derive a lot more from building a wardrobe full of pieces that I actually love and can wear for years.

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This is where the brand Fame and Partners comes in, ethical alternatives to fast fashion companies. This company has made it a major part of their mission to approach fashion in an ethical and transparent way that considers both people and the planet. The company’s made-to-order model reduces fashion’s impact on the environment by only producing items based on demand. This brand allows shoppers to buy customised clothing that can be delivered in 2-5 days. This is something fast fashion will never offer you. Their pieces are of great quality and aren’t particularly tied to a specific trend or season, they are simply appealing all season long.

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Fast fashion is a business model built on speed and not on ethical practices. If the fast fasion companies won’t produce clothes in the right way, it’s our responsibility to buy less. Therefore I have decided to join Fame and Partners in revolutionizing the fashion industry by taking the #TheAntiFastFahionPledge to stop shopping fast fashion for 1 month.

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I am wearing the beautiful teddy skirt and the radhika top  from their  Anti-Fast Fashion Shop collection that was launched last month. The message behind this collection basically is to stand against the mass-production fast fashion culture. You have the power to disrupt the system. Shop ethically. Shop Anti-Fast Fashion.

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As always, I love you guys for visiting, thank you.

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Photography by:  Amie

kemi Opeifa

  • Jennifer Amani

    Oh wow this is actually amazing !!!! Also the outfit is amazing 💙💙💙 you look beautiful. I love what you said about wanting to buy pieces that would last for longer, not just buying anything as bloggers it’s soo tempting to keep buying.

    July 18, 2017 at 5:41 pm Reply

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