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The anti-fast fashion campaign with Fame and Partners

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It's crazy how as consumers we have come to expect fast, cheap and trendy fashion. We have been trained to shop often and to consistently succumb to new trends, of which at the retail level are nothing more than a marketing ploy to keep us in the fast shopping cycle. I have realised that purchasing a bunch of cheap clothing and constantly updating my wardrobe simply isn’t fufilling anymore...

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